News

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LaunchedCTV · First-party dataGlobalMicrosoft MonetizeLinkedIn5 months ago

Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising

The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab […]

SSPs→European Unified ID

LaunchedData · Data partnershipGlobalMicrosoft MonetizeFreeWheelPubMaticIndex ExchangeMagnite2 years ago

AT&T’s Xandr Invest Platform Adds A+E Networks and Crown Media

Ad-tech unit eyes publisher and telco tie-ups to boost international expansion.

A+E Networks→Xandr Invest

UpdateProgrammatic · Inventory integrationGlobalMicrosoft Monetize6 years ago

AT&T’s Xandr Invest Platform Adds A+E Networks, Crown Media

Following months of departures and shakeups, AT&T-owned Xandr is now focused on bolstering its video offerings to capture the growing pool of ad dollars flowing into advanced TV. (Adweek)

UpdateGlobalMicrosoft Monetize6 years ago

Introducing Xandr Invest

New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV […]

LaunchedGlobalMicrosoft Monetize7 years ago