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Unity Ads

Mobile game user acquisition on Unity's ad network — self-serve ROAS, event and creative-testing campaigns.

4 figures on this publisher, on traffic, authority, reach and markets.

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Best for

App installsGamingHigh
App installsAny industryMedium

How to buy

1 buying option, with the steps, what each takes and the minimum spend.

Self-service

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In the news

Buying access

Roku Advertising, Unity

Measurement integration

Google Ads, Meta Ads, Moloco, Unity

Merger

Tapjoy, Unity

Acquisition

Jun 22, 2026

Google, Meta, Moloco and Unity take stakes in AppsFlyer to keep it neutral

Launched

May 7, 2025

Unity moved all iOS and Android traffic on its ad network to its new AI ad platform, Unity Vector, ahead of schedule. Unity said Vector lifted iOS installs and in-app purchase value by 15% to 20% compared to the old model.

All 7 stories about Unity Ads

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

App

Can I advertise this here?

Check which categories Unity Ads accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
All ad rules →

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Also from this publisher

The other places this publisher sells advertising.

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