Where to Advertise in China
The Chinese ad ecosystem: Baidu, Tencent and Alibaba's networks, the video platforms, and the English-language China press.
Ranked by Tranco traffic rank, so the lower the number, the more visited the site. Buying tells you whether the spots are bid for or bought at a set rate, and language is the one the site publishes in.
| # | Publisher | Pricing | Spots | Buying | Language | Traffic | Categories |
|---|---|---|---|---|---|---|---|
| 1 | Baidu Ads Search and display ads on China's largest search engine | — | 5 | ContactAuction | zh | 82 | Search |
| 2 | — | 5 | Contact | en | 303 | Shopping | |
| 3 | — | 1 | — | zh | 335 | Entertainment | |
| 4 | — | 2 | Contact | zh | 453 | News | |
| 5 | — | 5 | ContactAuction | zh | 635 | Community | |
| 6 | — | — | — | zh | 1,472 | Entertainment | |
| 7 | — | 6 | Contact | en | 2,456 | News | |
| 8 | — | 1 | Contact | en | 2,533 | News | |
| 9 | — | — | — | zh | 968,586 | — |