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Index Exchange

Ad Exchange

Supply-side ad platform for publishers and buyers

Profile

TierMid-market (1,000+)
SpecialtyCTV
OwnsIts own SSP
Identity solutionsUID2 · EUID · ID5 · PAIR
MeasurementClean room or log-level data
AIAgentic buying
FeesMedium: fee policy stated
StrengthsStrong identity options · Log-level data
Same publishers asGoogle Ad Manager · FreeWheel · Magnite

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Deals and supplyPrivate marketplace · Programmatic guaranteed · Curated deal
Support and reportingLog-level data

What you buy

FormatsVideo · CTV
Deal typesCurated

Reach

publishers9,884
Direct share74%
Confirmed by the exchange515 / 7,361

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#178,619
Exclusive ad spots1 (0%)
Supply score66 / 100 · #35 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

In the news

Launched

Sep 21, 2026

Index Exchange adds On Device brand-lift measurement

Update

Jun 22, 2026

Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era

All 30 stories about Index Exchange

As an SSP: DSPs that buy through Index Exchange

4 DSPs

Exchanges selling the same publishers as Index Exchange

14 exchanges

Publishers Index Exchange can sell

Which publishers this platform can sell, largest first.