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Altitude-arena

Ad Exchange

CTV programmatic exchange and SSP

Profile

TierLong tail (under 1,000)
SpecialtyCTV
OwnsIts own SSP
Third-party verificationPre-bid fraud filtering
MeasurementBasic: dashboards and reports
Same publishers asMagnite · Index Exchange · OpenX

Running campaigns

Audience dataFirst-party audiences · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed · Pre-bid fraud filtering
Support and reportingSupport

What you buy

FormatsVideo · CTV
Deal typesOpen auction · PMP · Programmatic guaranteed

Reach

publishers787
Direct share17%
Confirmed by the exchange8 / 131

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Median publisher rank#107,249
Supply score31 / 100 · #811 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Acquisition

Column6

Inventory integration

Atedra, Column6, Media Pulse

Launched

Oct 18, 2022

Column6 Partner News: Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

Acquisition

Oct 18, 2022

DigitalReef Completes Acquisition of Connected TV Advertising Management Platform, Column6