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VRTCAL

Ad Exchange

Omnichannel SSP for app, CTV and audio ads

Profile

TierLong tail (under 1,000)
SpecialtyCTV · Audio · Native · In-app · Open web
OwnsOwn SSP
MeasurementBasic: dashboards and reports
StrengthsSelf-serve account
Same publishers asMagnite · Sharethrough · Conversant Media

Access

AccessApplication
Minimum spendNot published

Running campaigns

Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingReporting API

What you buy

FormatsDisplay · Video · Native · In-app · CTV · Audio
Deal typesOpen auction · Programmatic guaranteed

Reach

publishers601
Direct share98%
Confirmed by the exchange44 / 590

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Oceania

Quality

Median publisher rank#36,655
Ad spot score57 / 100 · #195 of 1,179

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Launched

Jun 30, 2022

VRTCAL Releases 2.1.2 SDKs With Support For DAAST

Launched

May 11, 2022

VRTCAL Integrates with Amazon Publisher Services

All 5 stories about VRTCAL

As an SSP: DSPs that buy through VRTCAL

1 DSP

Exchanges selling the same publishers as VRTCAL

8 exchanges

Publishers VRTCAL can sell

Which publishers this platform can sell, largest first.