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VRTCAL

Ad Exchange

Omnichannel SSP for app, CTV and audio ads

Profile

TierLong tail (under 1,000)
SpecialtyCTV · Audio · Native · In-app · Open web
OwnsIts own SSP
MeasurementBasic: dashboards and reports
StrengthsSelf-serve account
Same publishers asMagnite · Sharethrough · Conversant Media

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingReporting API

What you buy

FormatsDisplay · Video · Native · In-app · CTV · Audio
Deal typesOpen auction · Programmatic guaranteed

Reach

publishers122
Direct share94%
Confirmed by the exchange39 / 115

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Oceania

Quality

Median publisher rank#28,272
Supply score57 / 100 · #182 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Inventory integration

Amazon Publisher Services

Launched

Jun 30, 2022

VRTCAL Releases 2.1.2 SDKs With Support For DAAST

Launched

May 11, 2022

VRTCAL Integrates with Amazon Publisher Services

All 5 stories about VRTCAL