AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands
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Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, […]
“Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, […]”Source
AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season
AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]
AdRoll lets its advertisers pilot campaigns in ChatGPT Ads
AdRoll opened a pilot letting a group of its SMB, mid-market and B2B customers run sponsored placements inside ChatGPT, extending AdRoll's buying platform to a new surface.
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AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]
AdRoll integrates Innovid's InnovidXP for independent CTV measurement
Marketers using AdRoll can now measure CTV ad exposure against business outcomes with Innovid's InnovidXP technology.
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Ad Demand Surges Ahead of Holiday Season as Generative AI Reshapes Shopping, AdRoll Reports
AdRoll Unifies Under One Brand, Empowering Marketers With an AI-Powered Connected Advertising Platform
AdRoll announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for today’s fast-moving marketers.a […]