America's Test Kitchen opens FAST channel ads via Magnite and PubMatic

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+→Magnite

UpdateCTV · Sales representationGlobalMagnite2 weeks ago

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

UpdateProgrammatic · Auction infrastructureGlobalBCNPubMatic2 weeks ago

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

LaunchedCTV · Buying accessGlobalRoku Advertising3 weeks ago

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LaunchedProgrammatic · Auction infrastructureUnited StatesMagnite3 weeks ago

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITN→Magnite

LaunchedTV · Inventory integrationGlobalMagnite4 weeks ago

Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

Telly→Magnite→The Trade Desk & Teads

UpdateCTV · Auction infrastructureGlobalTellyMagnite4 weeks ago