Expedia opens advertiser access to its audiences via Magnite deal
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Advertisers can now target Expedia Group's audiences across new platforms following a supply-side deal between Expedia and Magnite.
AdvertisersMagniteExpedia Group
“Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.”Source
Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration
RedionExpedia Group Advertising
Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys
The capability comes with the launch of Expedia’s travel media network, building on the travel company’s 20-year-old advertising business.