GroundTruth Acquires Self-Serve Local Ad Platform Addy

AcquisitionProgrammatic · AcquisitionGlobal

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The acquisition will help eliminate access barriers to provide small businesses with performance-driven advertising solutions GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless […]

GroundTruthAddy

“The acquisition will help eliminate access barriers to provide small businesses with performance-driven advertising solutions GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s locatio”
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