GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
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Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers […]
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“Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Fram”Source
Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry’s first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world’s most comprehensive game […]
Frameplay and iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Partnership unites industry leaders to deliver unprecedented scale and reach across key markets Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry’s first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world’s most comprehensive game advertising reach. […]
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.
Frameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising Partnership
In-Game Advertising Innovators Unite to Offer Unmatched Scale and Access Through Frameplay’s New Exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive standardization. In a significant move for the in-game advertising sector, the preferred partnership will offer advertisers unrivaled access to […]
Transunion and Frameplay Partner to Offer New Audience Opportunities for In-Game Advertising
TruAudience Platform and Data Marketplace Offer Advertisers Enhanced Targeting and Better Understanding of Frameplay’s Gaming Community Behaviors TransUnion entered a partnership with Frameplay, the global leader in enabling intrinsic in-gaming advertising, to offer enhanced audience targeting capabilities for brands and marketers to effectively reach relevant gaming audiences at scale. Through TransUnion’s TruAudience Platform and Data Marketplace […]
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GumGum, Frameplay claim success with Hershey in-game ad campaign
Global adtechs GumGum and Frameplay have made public the results of their intrinsic in-game advertising campaign for the OH HENRY! candy bar, from Hershey. Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience. Hershey in-game campaign […]