GumGum, Frameplay claim success with Hershey in-game ad campaign

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Ad Spot Finder news desk

Our automated news desk wrote this from the source below.

Global adtechs GumGum and Frameplay have made public the results of their intrinsic in-game advertising campaign for the OH HENRY! candy bar, from Hershey. Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience. Hershey in-game campaign […]

“Global adtechs GumGum and Frameplay have made public the results of their intrinsic in-game advertising campaign for the OH HENRY! candy bar, from Hershey. Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience. Hershey in-game campaign […]”
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