How Newsweek and IBT’s Digital Redesigns Will Better Serve Advertisers
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
As it approaches its 10th birthday, IBT Media is ready to unveil new looks for its two flagship sites: the International Business Times and Newsweek.
“As it approaches its 10th birthday, IBT Media is ready to unveil new looks for its two flagship sites: the International Business Times and Newsweek.”Source
Filed under
More like this
Newsweek acquires ad tech firm Adprime
Newsweek bought Adprime, one of the first publisher purchases of an ad tech business in recent years.
AdprimeNewsweek
Newsweek acquires ad tech firm AdPrime
Publisher Newsweek has acquired ad tech company AdPrime to expand into health-focused advertising.
NewsweekAdPrime
Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution
We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they’re using LiveRamp’s Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of 52% across all web browsers using it, as well as how publishers should evaluate partners to help them thrive in the cookieless future.
LiveRampNewsweek
Samsung Ads identifica qué impulsa la compra de los mexicanos en cada temporada
Las grandes temporadas de descuentos se han convertido en momentos clave para el consumo en México, pero no todas generan el mismo nivel de conversión. Mientras algunas fechas despiertan una mayor intención de compra, otras logran convertir ese interés en transacciones concretas. Entender qué mueve al consumidor en cada temporalidad se vuelve, así, una oportunidad […]
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
United Kingdom