Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they’re using LiveRamp’s Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of 52% across all web browsers using it, as well as how publishers should evaluate partners to help them thrive in the cookieless future.
LiveRampNewsweek
“We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they’re using LiveRamp’s Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of”Source
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