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Newsweek bought Adprime, one of the first publisher purchases of an ad tech business in recent years.
AdprimeNewsweek
“The acquisition marks one of the first times in recent years that a publisher has bought an adtech business.”Source
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Newsweek acquires ad tech firm AdPrime
Publisher Newsweek has acquired ad tech company AdPrime to expand into health-focused advertising.
NewsweekAdPrime
Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution
We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they’re using LiveRamp’s Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of 52% across all web browsers using it, as well as how publishers should evaluate partners to help them thrive in the cookieless future.
LiveRampNewsweek
How Newsweek and IBT’s Digital Redesigns Will Better Serve Advertisers
As it approaches its 10th birthday, IBT Media is ready to unveil new looks for its two flagship sites: the International Business Times and Newsweek.
Walmart plans TV ad push after buying Vizio and Vibe.co
Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.
AdvertisersWalmartVizioCTV
Samy acquires US influencer agency Get Engaged
Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.
BrandsSAMYGet Engagedcreators
pubX raises 5 million dollars and acquires Compliant
pubX raised a $5 million Series A led by Chicago Ventures and acquired Compliant to build advertising where buyer and seller agents transact directly.
Buyer agentspubXseller agents