iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution
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New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels Neustar, Inc., a TransUnion company, announced a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in end-to-end marketing attribution. The […]
iHeartMediaNeustar
“New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels Neustar, Inc., a TransUnion company, announced a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in end-to-end marketi”Source
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