iHeartMedia Brings Real-Time Programmatic To Broadcast Radio
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iHeartMedia media revealed Wednesday that it’s bringing programmatic, real-time radio ad-buying to terrestrial radio, powered by Jelli’s cloud-based ad platform. The news means that advertisers and agencies will soon be able to access iHeartMedia’s inventory in private exchanges for broadcast radio. As part of the unveil, iHeartMedia and Katz Media Group, a firm that does […]
“iHeartMedia media revealed Wednesday that it’s bringing programmatic, real-time radio ad-buying to terrestrial radio, powered by Jelli’s cloud-based ad platform. The news means that advertisers and agencies will soon be able to access iHeartMedia’s inventory in private exchanges for broadcast radio. As part of the unveil, iHeartMedia and Katz Media Group, a firm that does […]”Source
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