Marcos Órdenes de Netflix Ads: “La meta es modificar la forma de medir el impacto publicitario”
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Netflix Ads, bajo la dirección de Marcos Órdenes, ha marcado un antes y un después en la industria publicitaria de Latinoamérica y, específicamente, de México, al integrar la publicidad en la plataforma de streaming que concentra la mayor atención de la audiencia. Órdenes destacó el cambio de paradigma, enfatizando que la oportunidad de capitalizar la […]
“Netflix Ads, bajo la dirección de Marcos Órdenes, ha marcado un antes y un después en la industria publicitaria de Latinoamérica y, específicamente, de México, al integrar la publicidad en la plataforma de streaming que concentra la mayor atención de la audiencia. Órdenes destacó el cambio de paradigma, enfatizando que la oportunidad de capitalizar la […]”Source
What this is about
Publishers and platforms
More like this
Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising
A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.
Florida AG Sues Netflix for Data Tracking, Targeting Kids
“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says
Vista and Quinti bid to take over ad-tech firm Criteo
Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.
Vista, QuintiCriteo
Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory
ItalyOmnicom Media strikes first Netflix ad data deal with Acxiom
Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.
AcxiomOmnicom MediaNetflix Ads
Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]
Amazon Ads