LiveIntent Announces Support for Prebid’s SharedID To Help Publishers and Advertisers Thrive in a First-Party Future
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LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]
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“LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]”Source
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
The firm had 159 employees, according to a warn notice.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
LiveIntentSalesforce
LiveIntent and OpenX Partner to Bring the nonID Addressable Media Solution to Marketers and Publishers
Partnership allows buyers and publishers to integrate and test a cookie-less authentication solution LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership with OpenX. LiveIntent will officially begin delivering its Authenticated Bridge framework and nonID identifier into the OpenX bidstream. The integration empowers marketers to transact on a […]
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MediaMath and LiveIntent Ink ‘NonID’ Partnership
The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.
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FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at the Person-Level
Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based marketing platform powered by the email address, today announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline and online data to a […]
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Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring Identity Resolution to Brands and Publishers for a First Party World
Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway forward SANDPOINT, Idaho & NEW YORK — Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, and LiveIntent, the people-based marketing platform powered by the email address, announced a […]
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