LoopMe brings Brand Lift measurement into The Trade Desk
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LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
“LoopMe has announced a new integration with The Trade Desk’s ‘Measurement Marketplace,’ bringing its patented ‘Brand Lift’ measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow. Brand lift measurement is often underserved or simply unavailable. Where it does […]”Source
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