Walmart/Vibe is not a CTV consolidation story

Walmart completed its acquisition of Vibe.co, bringing the self-service streaming TV platform into Walmart Connect, its U.S. commerce media business.

AcquisitionGlobalVibe3 months ago

Vibe brings CTV ad buying into Claude, ChatGPT and Gemini

Vibe launched an MCP integration so buyers can query performance, launch campaigns and explore TV inventory from inside three AI assistants.

Claude, ChatGPT, Gemini→Vibe→CTV

LaunchedCTV · Buying accessGlobalVibe3 months ago

Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising

AcquisitionGlobalVibe4 months ago