News

PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

Telefónica→Havas→PubMatic

CampaignProgrammatic · Buying accessSpainPubMatic4 months ago

Atresmedia acquires Clear Channel's outdoor ad business in Spain

Atresmedia acquired Clear Channel's outdoor advertising business in Spain, adding out-of-home ad inventory to its broadcast network.

Atresmedia→Clear Channel España

AcquisitionOut-of-home · AcquisitionSpainAtresmediaClear Channel España1 year ago

Atresmedia acquires Spanish news channel Ac2ality

Atresmedia acquired the Spanish news channel Ac2ality, adding it to its broadcast network.

Atresmedia→Ac2ality

AcquisitionTV · AcquisitionSpainAtresmedia1 year ago

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has selected Opti Digital as a strategic partner to optimise its programmatic advertising revenues with an ad format that reduces ad […]

Webedia Spain→Opti Digital

UpdateWeb · Inventory integrationSpainOpti Digital2 years ago

Squirrel Media compra el 100% de IKI Group

Squirrel Media→IKI Group

AcquisitionAgencies · AcquisitionSpain2 years ago

Azerion Compra La Empresa De Marketing Digital Infinia

Infinia→Azerion

AcquisitionAgencies · AcquisitionSpainAzerion5 years ago

Tappx Teams Up with LaLiga for Mobile App Monetization Strategy

Barcelona, Spain – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga […]

Tappx→LaLiga

LaunchedApp · Inventory integrationSpainTappxMobile App6 years ago

Ooyala Signs Ad Serving Agreement With Atresmedia, Strengthens Leadership Among Premium Spanish Broadcasters

Ooyala now powers 80 percent of premium Spanish market MADRID and SANTA CLARA, Calif. – Ooyala, a leading innovator in video publishing, analytics and monetization, announced its trusted advertising technology is powering video monetization for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 […]

Ooyala→Atresmedia

UpdateTV · Inventory integrationSpainOoyalaAtresmedia11 years ago