News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
10 events for GroundTruth
Open GroundTruthZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision Systems
ZeroToOne.AIGroundTruth
GroundTruth Partners with Place Exchange to Expand Into Digital Out-of-Home With Measurable Foot Traffic Attribution
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens GroundTruth, a leading location-based marketing and advertising technology company, announced the launch of GT QR Codes, the first intent-based quick response ad solution powered by Flowcode, the offline to online company building direct connections […]
FlowcodeGroundTruth
GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV
GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth’s TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked […]
GroundTruth Acquires Self-Serve Local Ad Platform Addy
The acquisition will help eliminate access barriers to provide small businesses with performance-driven advertising solutions GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless […]
GroundTruthAddy
GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in […]
GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within […]
YextGroundTruthadvertisers
GroundTruth adds ‘pay per SKU’ model to its performance location products
Targeting CPG brands, it only asks them to pay for actual in-store sales.
GroundTruth launches new self-service mobile-location ad-buying platform
Advertisers are billed entirely on a cost-per-visit basis.
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