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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
84 events for Samsung Ads
Open Samsung AdsSamsung Ads identifica qué impulsa la compra de los mexicanos en cada temporada
Las grandes temporadas de descuentos se han convertido en momentos clave para el consumo en México, pero no todas generan el mismo nivel de conversión. Mientras algunas fechas despiertan una mayor intención de compra, otras logran convertir ese interés en transacciones concretas. Entender qué mueve al consumidor en cada temporalidad se vuelve, así, una oportunidad […]
Samsung Ads opens Smart TV home screen inventory to programmatic buying
Advertisers can now buy Samsung Smart TV home screen ad inventory programmatically, not only through direct deals.
AdvertisersSamsung Ads
Samsung Ads opens TV home-screen inventory to programmatic buying
Advertisers can now buy Samsung's TV home-screen ad inventory programmatically through The Trade Desk or Google DV360, powered by Magnite's SpringServe, from Q3 2026.
Samsung AdsMagniteThe Trade Desk, Google DV360
Samsung Ads unlocks programmatic ads on its TVs for the first time
Samsung Ads, the advertising division of Samsung Electronics, has announced that advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs. Powered by Magnite’s SpringServe technology, brands will soon be able to activate Samsung high-impact home screen inventory within leading demand-side platforms, through new global integrations with The Trade […]
Samsung Ads makes it easier for brands to advertise programmatically
Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, Today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements […]
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
Samsung Ads launches TotalView to bridge linear and streaming TV
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched TotalView — a powerful new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. TotalView With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a comprehensive […]
Samsung Ads releases Immersive Carousel home screen
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit. It enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on the 70 million-plus Samsung Smart TVs in Europe – one in every three Smart TVs […]
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit for High‑Impact Storytelling
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]
Teads and Samsung Ads launch CTV homescreen ads across Southeast Asia
Advertisers can now buy CTV homescreen display and video ads on Samsung smart TVs across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia through Teads.
AdvertisersTeadsSamsung Ads
Samsung Ads expands Amazon DSP integration into Europe
Samsung Ads has announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to offer over […]
Amazon AdsSamsung Ads expands Amazon DSP access to Samsung TV Plus into Europe
Marketers using Amazon DSP can now buy Samsung TV Plus's premium ad inventory programmatically in Europe, expanding from its existing US and Canada availability.
MarketersAmazon DSPSamsung TV Plus
Samsung Ads refuerza su apuesta por CTV en Latam con el nombramiento de Cris Camargo
Samsung Ads, la división de publicidad en las Smart TVs de Samsung Electronics, anuncia la incorporación de Cris Camargo como Head de Agencias y Nuevos Negocios de Latinoamérica. En esta nueva posición, reportará a José Melchert, Director Senior de Ventas y Operaciones para Samsung Ads en Latinoamérica. Cris desempeña una posición clave para acompañar la […]
Where Attention Starts: Samsung Ads Makes the Home Screen the New Front Row for Brands
Samsung AdsNon-endemic brandsSamsung Smart TV home screen
Samsung Ads extends global CTV ad-serving deal with IAS's Publica
Samsung Ads keeps serving its CTV inventory through IAS's Publica ad-serving platform under an extended global partnership.
Samsung Ads and Publica by IAS extend global CTV partnership
Publica by IAS, a leading Connected TV ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Samsung Ads & Publica by IAS Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with […]
DMEXCO 2025: Samsung Ads plays Adtech Tarot
Bérangère Degni-Rezé, Head of TV Plus EMEA at global power adtech Samsung Ads, picks her way through our Adtech Tarot cards at DMEXCO 2025 to give us a glimpse into the company’s future…
Samsung Ads improves CTV targeting for Porter Airlines
Porter Airlines, as an advertiser, can now use Samsung Ads' improved data-driven targeting for its Connected TV campaigns in Canada.
Samsung AdsPorter Airlines
CanadaSamsung Ads reimagines CTV advertising with GameBreaks UK launch
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. GameBreaks Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into […]
Samsung Ads reimagines CTV advertising with interactive and game-based ad format
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]
Second-Screen-Nutzung: Samsung Ads integriert mobile Nutzungsdaten in sein CTV-Angebot
Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
Global TV OEM leader will leverage Magnite Access to monetize and activate data Magnite, the largest independent sell-side advertising company, announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result […]
Samsung Ads and Magnite Expand Partnership to Better Target Streaming Ads
The two companies first forged a partnership in 2018.
Samsung Ads Debuts Interactive Games for Advertisers
The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.
ItalySamsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement
Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they’re transforming ad strategies across platforms.
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