News

Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.

UpdateGlobalThe Atlantic1 year ago

The Atlantic Partners with Knotch to Deliver Content Intelligence

The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch’s industry-leading content intelligence technology to The Atlantic’s branded content partnerships will elevate the standard for content marketing measurement in the advertising community […]

Knotch→The Atlantic→advertisers

LaunchedMeasurement · Data partnershipGlobalThe Atlantic5 years ago

The Atlantic Turns to OOH Advertising to Show Off Its Redesign

A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign. (Adweek)

UpdateGlobalThe Atlantic7 years ago

The Atlantic Expands In-House Agency With Acquisition of Design Firm

Former U.S. Huge president Kate Watts will become president of the offering.

AcquisitionGlobalThe Atlantic7 years ago

The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years

The creative consulting service’s focus is on digital work.

RenamedGlobalThe Atlantic9 years ago

Tribeca Film Festival Is Partnering with The Atlantic to Expand Branded Storytelling Category

The 2017 Tribeca Film Festival will once again highlight 2016’s best branded storytelling from agencies, media companies, brands and independent filmmakers. With new judges and a partnership with The Atlantic, […]

Tribeca Film Festival→The Atlantic

LaunchedEvents · Distribution dealGlobalThe Atlantic10 years ago

Tribeca Film Festival Is Partnering With The Atlantic to Expand Its Branded Storytelling Category

The Tribeca Film Festival is expanding its branded storytelling category through a partnership with The Atlantic.

LaunchedGlobalThe Atlantic10 years ago

The Atlantic Launches Ad-Free Subscription

The Atlantic is cracking down on ad blocking. Starting Monday, when users who have ad blocking installed visit TheAtlantic.com, they’ll be given three options: Whitelist the site, buy an ad-free […]

LaunchedGlobalThe Atlantic10 years ago

The Atlantic Signs W+K to Create a New Brand Campaign

The agency will create consumer-facing campaigns for the magazine.

CampaignGlobalThe Atlantic11 years ago

Maxifier Working With The Atlantic to Offer Viewability and Performance Uplift

NEW YORK, NY – Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers. With an increasing number of RFPs (Request for Proposals) focusing on in-view rate, The Atlantic has been working […]

Maxifier→The Atlantic

UpdateProgrammatic · Inventory integrationGlobalThe Atlantic11 years ago