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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
20 events for Viamedia
Open ViamediaViamedia Taps Advertising Veteran Drew Childers to Lead Growing CPG & Retail Media Division
Marketing expert tasked with building a different approach to CPG brand growth within evolving media landscape Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, has appointed longtime CPG and advertising technology executive Drew Childers to the role of Vice President, CPG & Retail Media. Childers brings more than 15 years of […]
United StatesViamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency and Results Across Linear TV, Streaming and Digital
LocalFactor Founder & CEO Evan Rutchik Named Viamedia President & Chief Strategy Officer Acquisition Combines Viamedia’s Extensive Infrastructure with LocalFactor’s Data-Driven Targeting and Programmatic Expertise to Deliver More Scalable, Privacy-Compliant Ad Solutions for Brands and Agencies Viamedia, the country’s largest independent digital and linear advertising rep firm, announced the acquisition of LocalFactor, a Westport, Connecticut-based, […]
LocalFactorViamedia
Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets
Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES) LEXINGTON, Ky. — Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, […]
Nex-TechViamedia
Viamedia Scores Three New Ad Sales Deals, Bringing Its Total Reach to 83 Service Providers Across 72 Markets
Viamedia to Manage Advertising Sales for Summit Broadband, D & P Communications and Blue Valley Technologies, Expanding Footprint Across Florida, Michigan and Kansas Viamedia, the country’s largest independent advertising digital and linear rep firm, announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated […]
Summit BroadbandViamedia
Viamedia Unveils Parrot ADS: A Revolutionary Managed Service for Simultaneous Linear and CTV Ad Insertion
New Ad Decisioning System Protects Ad Revenues and Simplifies Operations When Transitioning from Linear to Dynamic Advertising Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform reimagines television advertising by enabling MVPDs to seamlessly insert […]
Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK — Viamedia, the leading fully-integrated independent cross-media local advertising company, announced it has experienced significant momentum with its managed services offering to clients — driven in part by Viamedia’s robust full stack advertising platform, which includes […]
Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising
New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform™. The platform uses a transitional approach to maximize live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on […]
Viamedia Renews Long-Term Advertising Partnership With Service Electric Cablevision
Cross-Media Local Ad Company Will Continue to Run Ad Sales on Behalf of Leading Operator in Philadelphia and Wilkes-Barre Viamedia, the leading cross-media local advertising company, announced today that it has renewed its long-term agreement with Service Electric Cablevision, Inc. (SECV) to continue running advertising sales for the company’s video ad services across the Philadelphia […]
Service Electric CablevisionViamedia
Viamedia Awarded Patent for QTT Platform, Bringing Digital Ad Demand to Brand-Safe Premium Linear TV Inventory
Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising. QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable […]
Viamedia Expands Advertising Partnership With MetroNet
Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK — Viamedia, the television industry’s largest independent local ad management company, announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre […]
AdvertisersViamediaMetroNet
Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on WOW!’s Columbus System
Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX, a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia’s cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically […]
ViamediaEMX
Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales
Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. Viamedia, the leading cross-media local advertising company, announced a multi-year agreement with WOW! Internet, Cable & Phone, a leading broadband and communications service provider, to continue selling advertising on the multichannel video programming distributor’s (MVPD) behalf in 10 […]
AdvertisersViamediaWOW! Internet, Cable & Phone
Viamedia Expands Currency Relationship with Comscore
Comscore Will Be the Exclusive Currency in 72 of 73 Viamedia Markets Viamedia, the leading local cross-media advertising company, announced that Comscore, a trusted currency for planning, transacting and evaluating media across platforms, will be the exclusive TV currency in 72 of its 73 Viamedia’s markets. “We have a long history of partnering with Comscore and are […]
ComscoreViamedia
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