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Videa debuts an automated TV ad platform
Videa launched an online marketplace for automated television advertising.
Videa→TV advertisers
Videa adds Raycom and Scripps stations and four buy-side partners
Programmatic buyers on TubeMogul, The Trade Desk and VideoAmp can reach Raycom and Scripps TV station inventory through Videa.
DSPs→Videa→Raycom and Scripps
22squared runs first programmatic linear TV test via Videa
22squared used Videa to buy linear TV programmatically for a PGA TOUR Superstore opening in Atlanta.
22squared→Videa→linear TV
Videa launches automated platform for local broadcast TV
Agencies can buy local broadcast inventory through Videa, launched with seven broadcast partners, three agencies and Mediaocean.
Agencies→Videa→local broadcasters
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