News, data and insight about the powerful forces that shape the world.
Observer publishes news, data and analysis aimed at an audience it describes as affluent, educated and urban, across business sections on finance, media, technology, policy and wealth, an arts vertical covering fairs, the art market, auctions and galleries, and a lifestyle section spanning nightlife, dining, style and travel.
Advertising is arranged directly by contacting the sales team and covers custom content features, dedicated email campaigns, video and turnkey events alongside direct and programmatic display, with a media kit available on request. Its ads.txt file lists 84 ad systems, 45 of them direct, with sales houses including Aditude, Hashtag Labs and Next Millennium.
3 buying options, with the steps, what each takes and the minimum spend.
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8 ad spots, with formats, rates and how each is bought.
Responsive display ad · Web
Responsive display ad · Web
Responsive display ad · Email
Newsletter sponsorship · Email
Responsive display ad · Web
In-stream video ad · Web
Responsive display ad · Web
Responsive display ad · Events
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Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
The DSPs that reach this site, and who runs its ad sales.
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What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.