SoundCloud

SoundCloud is a web-based audio streaming platform used by artists to upload and share music and by listeners to stream tracks, playlists, and podcasts, with a focus on independent and emerging music.

Listeners use the platform for both mainstream releases and material from artists without a label, and a free, ad-supported tier is the starting point for most new listeners before an optional paid subscription removes ads and adds offline listening.

Advertising formats sold on the platform include Mobile Audio ads played between tracks, Video Pre-Roll ads shown before video content, Promoted Tracks that place sponsored music within listening sessions, and a Mobile Interstitial Takeover format.