Etsy Ads

Etsy Ads is the advertising platform built into Etsy, an online marketplace where independent sellers list handmade, vintage, and craft goods. It is used by sellers to increase the visibility of their listings to shoppers searching and browsing the marketplace in the United States and beyond.

Etsy Ads promotes listings within on-site search results, while Offsite Ads extends promotion to placements off the Etsy marketplace, on other websites and platforms where the ad appears.

A seller sets a daily budget for a campaign, and the system decides which of that seller's listings to promote based on how likely each one is to be clicked or purchased.