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LEMMA

SSP · DSP

Programmatic platform for digital out-of-home screens

Profile

TierMid-market (1,000+)
SpecialtyCTV · DOOH · Location · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataLocation data
StrengthsSelf-serve account
Check before you signNot MRC-accredited
Same publishers asMagnite · Microsoft Monetize · OpenX

Access

How you get inApplication
Minimum spendNot published

What you buy

FormatsDisplay · CTV · DOOH
Deal typesCurated

Reach

publishers2,560
Direct share13%
Confirmed by the exchange30 / 331

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached7.7%
Median publisher rank#109,926
Supply score35 / 100 · #739 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Launched

Jun 3, 2026

MIXI uses programmatic DOOH via Social Beat and Lemma for its India launch

Update

Oct 8, 2024

Lemma and Taiv Announce Strategic Partnership to Redefine CTV and Venue-Based Media Advertising