Twitch Ads

Twitch is a live streaming platform where users broadcast and watch live video, with a strong focus on gaming content alongside other live categories. Viewers watch through the Twitch website, and the platform reaches an audience centered on gaming.

Streams cover live gameplay, esports events, and other live programming, and a channel's chat lets viewers interact with a broadcaster and each other while a stream is live.

Advertising formats include Display Ads and Video Ads shown around and within streams, a Stream Display format placed alongside the live video player, and a Homepage Takeover for higher-visibility campaigns. Twitch's ads.txt file lists 17 authorized ad systems, all sold directly.