Roblox

Roblox is an online platform where users play and create games, referred to on the platform as experiences. It is accessed through a web browser and dedicated apps, reaching an audience centered on gaming.

Advertisers can place Billboards, including a billboard video format, within experiences, alongside Portal Ads and Rewarded Video placements that players opt into. A Homepage Feature promotes content on Roblox's own homepage, and Sponsored Experiences let brands commission or promote games built around their campaigns.

Experiences on Roblox range from simple games to elaborate branded worlds, and a campaign can be built around a single experience or placed across a set of experiences at once.