News

Roblox Opens Up Advertising To Kids Under 13

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And, on Thursday, it named youth-focused ad […]

LaunchedGlobalRoblox4 months ago

Roblox expands programmatic ad access via Amazon DSP and three SSPs

Advertisers can now buy Roblox's new Homepage Feature ad unit programmatically through Amazon DSP, Liftoff, Index Exchange, Magnite and PubMatic.

Amazon DSP, PubMatic→Roblox

LaunchedApp · Inventory integrationGlobalRobloxIndex ExchangeLiftoffPubMaticMagniteAmazon Ads9 months ago

Roblox faces growing pains as marketers start to demand more ad transparency

Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.

UpdateGlobalRoblox1 year ago

Roblox courts advertisers with fresh data on its ad effectiveness

Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.

UpdateGlobalRoblox1 year ago

Super League buys Roblox ad studio Supersocial

Super League acquired Supersocial, a Roblox experience studio, signaling consolidation among companies building brand advertising on Roblox.

Super League→Supersocial

AcquisitionWeb · AcquisitionGlobalRoblox1 year ago

Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend

Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.

UpdateGlobalRoblox1 year ago

Roblox launched Rewarded Video ads and partnered with Google so brands and agencies can buy them programmatically via Google's advertising solutions or through direct insertion orders.

LaunchedGlobalRobloxGoogle AdsRewarded video2 years ago

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Roblox’s various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […]

Roblox→Google Ads

UpdateApp · Buying accessGlobalRobloxRewarded videoGoogle Ads2 years ago

Roblox has launched an ad network

LaunchedGlobalRoblox3 years ago