iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. Magnite, the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion […]
AdvertisersMagniteiHeartMedia
“Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. Magnite, the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclu”Source
More like this
Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
iHeartMedia in Talks to Merge With SiriusXM
The combination, facilitated by Irving Azoff, would create a satellite and terrestrial radio giant with some of the biggest names in the podcast world
Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.
Viant (Adelphic)Triton DigitaliHeartMedia
StackAdapt added iHeartMedia broadcast radio, digital radio, streaming and podcast inventory, available immediately to its US clients.