Vevo inventory bought via DV360 now counts toward YouTube VIP deals
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers buying Vevo inventory through DV360, including Instant Reserve, can now have that spend count toward their YouTube VIP commitment; Vevo also sells biddable inventory via curated private marketplaces.
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Vevo launched Vevo Evolve, a suite of data-driven products for advanced targeting, reach planning and optimization, and real-time measurement across its mobile, desktop and CTV inventory, including YouTube and FAST.