Vevo partnered with PubMatic to make its global CTV inventory programmatically available to media buyers through PubMatic's platform.

Vevo inventory bought via DV360 now counts toward YouTube VIP deals

Advertisers buying Vevo inventory through DV360, including Instant Reserve, can now have that spend count toward their YouTube VIP commitment; Vevo also sells biddable inventory via curated private marketplaces.

Vevo→DV360→YouTube Ads

Policy changeWeb · Buying accessGlobalVevo1 year ago

Vevo launched Vevo Evolve, a suite of data-driven products for advanced targeting, reach planning and optimization, and real-time measurement across its mobile, desktop and CTV inventory, including YouTube and FAST.

LaunchedGlobalVevo2 years ago

Vevo partnered with Nexxen's supply-side platform, Nexxen SSP, to give more advertisers programmatic access to its inventory, particularly on CTV.

LaunchedGlobalVevo2 years ago