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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
FranceFranceTV Publicité extends its ad-tech partnership with FreeWheel
Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.
FranceTV Publicité signs a data deal with AlloCiné
Publisher France Televisions' ad seller FranceTV Publicité has signed a data partnership with AlloCiné to bring its audience data into ad sales.
AlloCinéFranceTV Publicité
Kia and M6 Unlimited launch interactive Color Selector ad format
Brands like Kia can now run M6 Unlimited's new interactive ad format, letting viewers choose color variations within the ad.
KiaM6 Unlimited
FranceTV Publicité and Orange Advertising team up on segmented TV ads
Advertisers can now buy segmented, addressable TV ads during Roland Garros through a new partnership between FranceTV Publicité and Orange Advertising.
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital’s Solution
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French […]
FranceTV Publicité, M6 Publicité et RMC-BFM Ads lancent une offre commune en TV segmentée
FranceTV PublicitéM6 PublicitéRMC BFM Ads
Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group’s Advertising Stack
Reworld Media, France’s leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack’s no-code Ad Management platform is optimising the group’s advertising stack and […]
Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL
Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility. Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary […]
Media.FigaroHubvisor
Adnami partners with Ad4Good and TF1 as it expands in France
It’s been a busy start to the year for adtech vendor, Adnami, which today announced new partnerships in France, with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr. The new partnerships are part of the adtech’s ongoing expansion across Europe. Over the past year, Adnami has seen growing demand for high impact […]
Les Echos Le Parisien Médias et Permutive Lancent “SONAR” Pour une Publicité 100% First-Party Data
Le Groupe Les Echos – Le Parisien a annoncé aujourd’hui le déploiement d’une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d’activation publicitaire pour accéder à l’ensemble de ses segments first party. Grâce à la […]
Les Echos Le ParisienPermutiveadvertisers
OpenWeb Buys French Ad Firm for $100 Million
Open Web Technologies Ltd., a company that aims to help its publisher clients including Forbes and Refinery29 improve their audience interactions, said it has acquired French digital advertising company Adyoulike […]
Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions
Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, […]
CavaiAzerion
Publicis Media France Signs a Partnership with Manadge
Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge. Manadge’s platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with […]
Publicis Media FranceManadgepublishers
20 Minutes Renews its Partnership With Outbrain
Outbrain, a leading recommendation platform for the open web, has renewed its partnership with 20 Minutes, one of France’s leading news publishers, via a three year partnership deal. 20 Minutes currently has an audience reach of 20 million users each month, of which 82% are digital. Thanks to the working relationship between the two entities, […]
Nielsen Strengthens Market Leading Position In TV Attribution And Ad Intelligence With Acquisition Of TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech Interview with Jill Canetta, Chief Data Officer at Experian Marketing Services TVTY brings a wide range of outcomes capabilities that improve TV campaign […]
NielsenTVTY
Le Figaro, France’s Most Prestigious Daily Newspaper, Seals Exclusive Three-Year Partnership Deal with Taboola, Launching Taboola Feed
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France London – Taboola, the leading discovery platform, announced an exclusive partnership with Le Figaro — one of France’s most prestigious daily newspapers. Set for a three-year duration, the partnership will see Le Figaro implement Taboola […]
Perion Buys France’s MakeMeReach For Up To $13M To Expand In Social Ads And Europe
Just days after Marin Software acquired France’s SocialMoov to build out is social media advertising reach comes one more social-ad-tech acquisition in the country. Perion Network has acquired MakeMeReach, a startup that lets mobile app developers extend ad campaigns to social media platforms. Terms of the deal were not disclosed but a well-placed source close […]
PerionMakeMeReach
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