News

AnyMind Group launches AnyCreator Stream for creators and live streamers in India

LaunchedIndiaAnyMind Group2 weeks ago

India's DPDP Act forces child ad targeting through parents

Advertisers targeting Gen Alpha in India must route consent through parents and households under the DPDP Act deadline, reshaping children's ad targeting.

India (DPDP Act)→advertisers→children's ad targeting

RegulationData · Rule changeIndia3 weeks ago

ChatGPT Ads launches in India with WPP and Omnicom as first agencies

OpenAI launched ChatGPT Ads in India, naming agencies WPP and Omnicom as the first able to buy the new ad inventory for clients there.

WPP & Omnicom→ChatGPT Ads

LaunchedAI assistants · Buying accessIndiaChatGPT Ads1 month ago

#e4mBreaking: OpenAI rolls out ChatGPT Ads in India

LaunchedIndiaChatGPT Ads1 month ago

RunnTV partners with Coolita to expand its FAST TV reach in India

RunnTV struck a partnership with Coolita to expand distribution of its free ad-supported streaming service in India, giving advertisers more FAST TV reach there.

RunnTV→Coolita

LaunchedCTV · Distribution dealIndiaCoolita2 months ago

Publicis challenges CCI over naming error in ad cartel probe

RegulationIndia2 months ago

India's digital ad spend is growing by 15% a year—and so is the rate at which we forget

Market dataIndia4 months ago

MIXI uses programmatic DOOH via Social Beat and Lemma for its India launch

Advertiser MIXI bought programmatic DOOH ads through Social Beat and Lemma to launch its game Strike World in India.

MIXI→Social Beat→Lemma

LaunchedOut-of-home · Buying accessIndiaLEMMA4 months ago

Offshore Betting Ads rose after India’s real money gaming ban, ASCI finds

RestrictionIndia4 months ago

Delhi court ruling on trademark keyword ads pressures Google's ad policy

A Delhi High Court ruling on trademarked keyword bidding is forcing Google to defend how advertisers may bid on competitors' brand names in Search ads.

Delhi High Court→Google Ads→Advertisers

RegulationSearch · Rule changeIndiaGoogle Ads4 months ago

Thrad expands LLM ad infrastructure to India, South Asia and SEA via NeuGenM

Advertisers in India, South Asia and Southeast Asia can now buy LLM-based ad placements through Thrad via its exclusive partnership with NeuGenM.

NeuGenM→Thrad→Advertisers

LaunchedAI assistants · Distribution dealIndiaThradNeuGenM5 months ago

Nestle India’s 50% ad spend jump drives strongest quarterly growth in nearly a decade

Market dataIndia6 months ago

Konami strikes gold with multi-star eFootball in India campaign

CampaignIndiaKonami6 months ago

Amazon Ads unveils Creative Agent & Ads Agent to power ai-led campaign creation in India

CampaignIndiaAmazon Ads7 months ago

Amazon Ads unveils Creative Agent & Ads Agent to power ai-led campaign creation in India

LaunchedIndia7 months ago

WPP Media TYNY sees India ad market at ₹2.02 lakh cr in 2026

Market dataIndia8 months ago

PMAR 2026 Preview: India’s Rs 1.55 Lakh Crore ad market is already 60% digital

Market dataIndia8 months ago

Crunchyroll brings anime into India’s mainstream with ‘Ready to Anime?’ campaign

CampaignIndiaCrunchyroll8 months ago

Kargo adds independent campaign measurement validation in India

Advertisers buying through Kargo in India can now get campaign measurement independently validated by Adelaide and Lifesight rather than relying on self-reported metrics.

Advertisers→Kargo→Adelaide, Lifesight

UpdateMeasurement · Measurement integrationIndiaKargo8 months ago

Google India’s FY25 gross ad revenue up 11.3% to Rs 34,742 cr

Market dataIndia8 months ago

If ChatGPT captures 5% of search, India’s ad market may have to follow

Market dataIndia9 months ago

India’s CTV ad market set to hit ₹4.26 lakh crore by 2029, nearly half of broadcast TV

Market dataIndia10 months ago

COAI Wants 16-18 Age Group Exempted From DPDP SIM Consent Rule

RegulationIndia10 months ago

DPDP Rules Hold Off Personal Data From Pvt Firms, But Not Govt

RegulationIndia10 months ago

India requires parental consent for under-18 shoppers' data by 2027

Advertisers targeting shoppers under 18 in India need verified parental consent for their data under the DPDP Rules, which apply from 2027.

MeitY→India→Online platforms

RegulationData · Rule changeIndiaThe Citizen (India)India10 months ago

India requires consent managers to be Indian companies

Consent-management platforms serving India's DPDP Rules must be incorporated in India, which shapes the consent tools advertisers can use there.

MeitY→India→Consent managers

RegulationData · Rule changeIndiaIndiaThe Citizen (India)11 months ago

DPDP Rules Exempt Child Location Tracking From Age-18 Consent

RegulationIndia11 months ago

Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data

DNPA publishers→Magnite Access

UpdateProgrammatic · Sales representationIndiaMagnite1 year ago

Kargo launches Social Echo ad format in India with Indo Nissin

Indo Nissin becomes the first brand to run Kargo's new Social Echo mobile ad format in India.

Indo Nissin→Kargo

LaunchedSocial · Inventory integrationIndiaKargoIndo Nissin1 year ago

Amazon India’s ad revenue surges 25% to Rs 8,342 Cr in FY25

Market dataIndia1 year ago

India’s Digital Ad Market Projected to Grow 15% Annually Through 2029

Market dataIndia1 year ago

India's real-money gaming ad ban disrupts programmatic ad market

India's ban on real-money gaming advertising has already wiped out crores of rupees in ad spend, forcing publishers and platforms to restructure their programmatic ad businesses.

India→RMG advertisers

RestrictionProgrammatic · Rule changeIndiaThe Citizen (India)India1 year ago

Publicis sues CCI over denied access to case files in ad agency probe

RegulationIndia1 year ago

JCDecaux India brings its OOH inventory to VIOOH

Advertisers can now buy JCDecaux India's outdoor inventory programmatically through its new partnership with VIOOH.

JCDecaux India→VIOOH

Market dataOut-of-home · Inventory integrationIndiaVIOOH1 year ago

CCI Expands Probe Into Google’s AdTech Dominance in India

RegulationIndia1 year ago

ZEE5 launches FAST channels in India with Amagi

Advertisers can now reach ZEE5's new free ad-supported streaming channels in India, powered by Amagi's technology.

ZEE5→Amagi

LaunchedCTV · Inventory integrationIndiaZee5Amagi1 year ago

Kingfisher Premium Packaged Drinking Water signs as regional sponsor of AFA in India

LaunchedIndia1 year ago

Truecaller eyes spot as India’s next big ad platform after Google and Meta

UpdateIndiaTruecaller1 year ago

Colgate-Palmolive India’s ad spend rises 7% YoY in Q4 FY25

Market dataIndia1 year ago

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

Navi Mumbai Metro 1→Bright Outdoor

AcquisitionOut-of-home · Distribution dealIndia2 years ago

Uber Cabs Show 1xBet Ads Despite India Ban

RestrictionIndia2 years ago

Snapchat India’s revenue hits INR 100 crore, with ad spend up 37% in FY24

Market dataIndia2 years ago

Amazon Ads launches Sponsored TV in India, providing full-funnel advertising solution

LaunchedIndiaAmazon Ads2 years ago

JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels

JioStar→9 channels

Shut downTV · Market exitIndia2 years ago

News Nation buys DD Freedish slot for Rs 8.2 crore in Round 5

DD Freedish→News Nation

AcquisitionTV · Distribution dealIndiaNews Nation2 years ago

KRAFTON India’s new BGMI ad uses VFX to merge gaming and reality

MergerIndia2 years ago

Zee News buys fifth DD Freedish slot in Bucket C for Rs 13.55 crore

DD Freedish→Zee News

AcquisitionTV · Distribution dealIndiaZee News2 years ago

Spotify India ad revenue up 114%, at Rs 135 cr in FY24

Market dataIndia2 years ago

DPDP Rules:Platforms need parental consent to use children's data

RegulationIndia2 years ago

FanCode to launch FIFA+ Zone & FAST Channel for Indian football fans

FIFA+→FanCode

LaunchedCTV · Distribution dealIndiaFanCode2 years ago