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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
IndiaChatGPT Ads launches in India with WPP and Omnicom as first agencies
OpenAI launched ChatGPT Ads in India, naming agencies WPP and Omnicom as the first able to buy the new ad inventory for clients there.
WPP & OmnicomChatGPT Ads
Delhi court ruling on trademark keyword ads pressures Google's ad policy
A Delhi High Court ruling on trademarked keyword bidding is forcing Google to defend how advertisers may bid on competitors' brand names in Search ads.
Delhi High CourtGoogle AdsAdvertisers
Kargo launches Social Echo ad format in India with Indo Nissin
Indo Nissin becomes the first brand to run Kargo's new Social Echo mobile ad format in India.
Disney+ Hotstar partners with PubMatic to scale ad reach in India
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar and PubMatic Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetisation […]
Disney+ HotstarPubMatic
AmazonMoloco Announces Multi-Year Strategic Partnership with Viacom18 for Ad Serving on JioCinema
Moloco’s advanced ad serving technology scaled across more than 32M peak concurrent users with billions of impressions served during Indian Premier League (Tata IPL) 2023 Moloco, a leader in operational machine learning (ML) and advertising technology, announced a strategic partnership with Viacom18 and JioCinema in India. As part of this multi-year partnership, Moloco is using […]
MolocoViacom18JioCinema
Google required to remove ads that violate trademarks, Indian court rules
The Delhi High Court has ruled that Google’s Ads program falls under the purview of the country’s Trademarks Act and the company must remove ads that infringe upon trademarks in a major decision that may redefine online advertising’s legal landscape. The decision (PDF), delivered by a division bench of Justice Vibhu Bakhru and Justice Amit Mahajan […]
Delhi High CourtGoogle Adsadvertisers
Amazon AdsIndia’s ShareChat and MX Player merge their short video apps
Tiger Global-backed ShareChat and Times Internet-owned on-demand video streaming service MX Player have agreed to “strategically merge” their short video apps Moj and MX TakaTak, the two firms said Thursday, in a move they said would create India’s largest short-video platform. The deal is structured this way: MX Media, the parent firm of MX Player […]
MX PlayerShareChat
Triton Digital Partners with Pocket FM to Provide Buyers an Extended Audio Ad Inventory
Media Buyers Can Now Access the Growing Digital Audio Space in India Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential. This partnership provides buyers with access to […]
Pocket FMTriton Digitaladvertisers
NDTV Convergence Signs Exclusive 10-Year Deal with Taboola
NDTV Convergence’s Exclusive 10-Year, 750-Crore Deal with Taboola Among Largest-ever Ad Deals in APAC, NDTV Adopts All Taboola Publisher Offerings Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a 10-year deal with NDTV Convergence, reaffirming its position as India’s leading platform for online […]
Triton Digital Integrates PayTunes with its Programmatic Marketplace to Increase Access to Digital Audio and Podcast Inventory
Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s award-winning programmatic audio marketplace. Marketing Technology News: MarTech Interview with Steve Daheb, Chief Marketing Officer at ON24 @TritonDigital integrates with @PayTunes […]
PayTunesTriton Digital
POKKT Brings CastingAsia to India, One of Asia’s Biggest Influencer Marketing Platforms
AnyMind Group, a technology company in the marketing, entertainment, HR, and direct-to-consumer (D2C) industries, has announced the launch of influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. CastingAsia is a full-stack influencer management platform, that is paired with CastingAsia Creators Network, one of the largest influencers and creators’ networks in Asia. The […]
CastingAsiaPOKKT
mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically
Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from […]
Adobe Advertising CloudmCanvasIndian publishers
Instreamatic and Gaana Partner to Introduce Dialogue Advertising to More Than 110 Million Monthly Streaming Music Listeners
With This Partnership, Gaana – India’s Largest Streaming Service – Will Integrate Instreamatic’s Technology to Place Fully-Measurable Interactive Voice Ads within Audio Content Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Gaana, India’s largest music and […]
Snapdeal Acquires Reduce Data; Google Plays Middleman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapping Up Ad Tech Delhi-based ecommerce newcomer Snapdeal acquired Silicon Valley ad platform Reduce Data for an undisclosed sum. The deal adds to the trend of ecommerce players beefing up their ads biz through acquisitions. (Snapdeal rival Flipkart’s bought AdIQuity Technologies, a mobile ad […]
Reduce DataSnapdeal
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