News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
TNL Mediagene (NASDAQ: TNMG) and Geniee Form Strategic Partnership to Expand Access to Advertising Creative Solution "Cr.ED"
TNL MediageneGeniee
JapanVIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available […]
MCDecauxVIOOH
Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone […]
Z Holdings, LINE and Yahoo Japan complete their reorganisation into one company, LY Corporation.
LINEYahoo JapanLY Corporation
Japan’s Geniee acquires AdPushup-operator Zelto for $70 million
Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar with the matter said, delivering 40 times return to a number of angel investors in the startup that began its journey in India. The […]
GenieeZelto
Outbrain Expands Partnership with Japan’s Sankei Digital in Multiyear Deal
Deal grows Outbrain’s longstanding partnership with Sankei to power its flagship Sankei News and Sanspo Sports publications Outbrain Inc. (Nasdaq: OB), a leading recommendation technology company, announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan. Sankei will replace its existing vendor and implement Outbrain’s technology into its major news […]
Sankei DigitalOutbrain
Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC
Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to develop a fully privacy-compliant advertising […]
NovatiqSupership
Verve Group Expands Internationally With Launch of Operations in Japan
Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group […]
transcosmos Signs Exclusive Selling Agreement in Japan With Dash Hudson, Leading AI-Powered Visual Marketing Software Highly Praised by Top Brands in the US & EU
Aiming to help Japanese brands increase revenue on social media channels like Instagram by predicting performance transcosmos inc. is honored to announce that Dash Hudson (Headquarters: Nova Scotia, Canada; CEO: Thomas Rankin) has granted exclusive selling rights in Japan for their proprietary visual marketing software to transcosmos. As Dash Hudson begins to grow in the Japanese […]
Dash Hudsontranscosmos
PubNative Announces Strategic Partnership with Leading Japanese SSP fluct
PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU […]
fluctPubNative
Largest Mobile Lockscreen Platform Buzzvil Partners with Japan’s Ponta
The world’s first and largest mobile lockscreen media platform provider and a member company of the Born2Global Centre, Buzzvil announced its partnership with Ponta, Japan’s major loyalty and points programme operated by Loyalty Marketing Inc., to launch “Tamaru Screen x Ponta“. Tamaru Screen is Buzzvil’s SDK brand in the Japanese market. This app allows users […]
BuzzvilPonta
Instreamatic and Hakuhodo DY Media Partners Announce Partnership to Introduce Interactive Voice Ads Across Japan and Asia
Using Instreamatic’s AI-Powered Technology, Hakuhodo DY Media Partners Will Create Voice-Enabled Ads for Brands and Place Them with Publishers Leveraging Instreamatic’s Platform Instreamatic.ai, the platform for voice-enabled ads that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, and Hakuhodo DY Media Partners, one of the largest media […]
InstreamaticHakuhodo DY Media Partners
Largest Mobile Lockscreen Platform Buzzvil Partners with Japan’s JR-East
World’s first and largest mobile lockscreen media platform provider Buzzvil, a member company of Born2Global Centre, has partnered with East Japan Railway Company to launch “Tamaru Screen x JRE POINT“. This trial app allows users to get JRE POINT in exchange for consuming personalized content and ads on the smartphone lockscreen or the first screen until March 30, 2019. Earned points […]
BuzzvilJR-East
Kochava Named LINE Ads Measurement Partner
Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announces the ability to measure ads displayed with the LINE Corporation, a smart portal provider based in Japan. LINE joins the industry’s largest network and […]
KochavaLINE Ads
Taptica Enters the Japanese Market through Partnership with Leading Local Ad Agency, Adinnovation
Taptica (AIM: TAP), a global end-to- end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adinnovation Inc. (“Adinnovation”), a specialized marketing company headquartered in Japan providing comprehensive services for monetization of apps. This follows the establishment of Taptica’s office in Seoul, South Korea last year and, […]
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