News

eMarketer-Prognose: Meta überholt Google bei den Werbeumsätzen (vielleicht)

UpdateGlobaleMarketer6 months ago

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond

EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.

UpdateGlobaleMarketer1 year ago

U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share

UpdateGlobaleMarketer5 years ago

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

The researcher cited its baby face and gender swap features, along with its Android revamp.

UpdateGlobaleMarketer7 years ago

eMarketer Sees a 44 Percent Jump in U.S. Ad Revenue for Pinterest This Year

The research firm pegged the social network for $1 billion by 2020.

UpdateUnited StateseMarketer8 years ago

Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue

The research firm lowered its 2018 projection to $662.1 million from $1.03 billion.

UpdateGlobaleMarketer8 years ago

YouTube is Close to Saturation in the UK

More than 90% of video viewers now tune into YouTubes London: YouTube viewing is close to saturation in the UK, with more than 90% of digital video viewers regularly visiting the platform, according to eMarketer’s first-ever YouTube forecast for the market. YouTube’s ubiquity across the Google platform and easy integration on other content platforms have […]

Shut downUnited KingdomeMarketerYouTube Ads9 years ago

eMarketer: Programmatic Continues to Grow in the UK

Marketers embrace programmatic despite negative press, transparency concerns London: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years. By the end of 2017, advertisers are expected to spend an estimated £3.39 billion on […]

UpdateUnited KingdomeMarketer9 years ago

eMarketer Drops Snap’s Global Ad Revenue Estimates by $126 Million, Citing Slow Growth

The firm has lowered its revenue from $900 million to $774.1 million.

UpdateGlobaleMarketer9 years ago

Retail to Drive UK Digital Ad Spend Through 2018

London: The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever forecast of cross-industry UK ad spend. But retailers won’t be alone in upping digital investment. Among the five industries in the UK tracked by eMarketer—automotive, consumer packaged goods (CPG) and consumer […]

UpdateUnited KingdomeMarketer9 years ago

eMarketer: UK Digital Ad Spend Will Continue Double Digit Growth in 2016

Revenues at Facebook, Twitter and Google will outpace overall digital growth London: Strong demand for digital advertising will help to keep the UK’s advertising in the black this year indicating that – for the moment at least, the industry is shrugging off concerns about the impact of Brexit. This year, digital ad spending in the UK […]

UpdateUnited KingdomeMarketer10 years ago