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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
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Amazon AdsMediavine Partners with Scope3 to Decarbonize Digital Advertising
The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]
Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers’ Diverse Media Spend
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced a strategic partnership with diversity certification network, Sertify, to certify diverse publishers within the company’s Uplift marketplace. Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned […]
Mediavine Announces First Advancement in Privacy Sandbox Testing
Company Partners with OpenX to Conduct First Server-to-Server Integration Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world’s leading omnichannel supply-side platforms, Mediavine configured the first […]
Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk’s OpenPath
Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine’s 9000+ Independent Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., announced its integration with The Trade Desk’s OpenPath via a direct server to server OpenRTB connection. This direct integration will allow buyers to have a more effective and efficient purchasing power […]
MediavineOpenPathThe Trade Desk
Mediavine Joins the World Wide Web Consortium (W3C) as an Advocate for Independent Publishers as the Digital Advertising Ecosystem Evolves
Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C). Mediavine’s membership status took effect in December 2021. Marketing Technology News: MarTech Interview with Hikari Senju, CEO and Founder at Omneky W3C is an international community where member organizations, staff and the public work […]
Mediavine Minority-Owned Sites See Significant Uptick in Programmatic Ad Sales Via New Partnership with Colossus SSP
Multicultural-Focused SSP Rapidly Rises to Top 10 in Revenue Performance Overall Among Mediavine’s Monetization Partners Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine’s minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the […]
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
MediavineColossus SSPadvertisers
Mediavine Expands International Operation with Data Center in Frankfurt, Germany
European Location Enables Faster and More Frequent Ad Serving for International Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., launched its debut international data center in Frankfurt, Germany. The center will facilitate ad serving on the Mediavine Exchange for publishers with EU traffic. Marketing Technology News: MarTech Interview with Meyar Sheik, […]
Mediavine Partners with PFLAG National to Uplift the LGBTQ+ Community with PSA Campaign to Run Across Mediavine’s 8,000-Independent Publisher Network
Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to partner with PFLAG National, the nation’s first and largest organization for LGBTQ+ people, their parents and families and allies, on a year-round PSA campaign in support of PFLAG’s services and resources. Marketing Technology News: GRUBBRR Unveils New Modern Interactive Headquarters in Boca […]
Mediavine Launch Of Native Ads Generates More Than Four Times The User Engagement
Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad auction, Mediavine’s solution is one hundred percent native, from the initial […]
Mediavine Launches the Second of Its Two First-Party Data Solutions for Publishers
Mediavine Integrates with Slickstream to Create a Privacy-Safe Open Web Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of ±7,500 publishers. Grow.me is Mediavine’s existing proprietary audience engagement framework and the Mediavine Identity API is the company’s […]
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Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product
Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum’s Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to […]
Mediavine Launches Trellis, a WordPress Framework Geared Toward Programmatic Advertising Excellence
Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were previously only available to those with an engineering team. Mediavine is […]
Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution
Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp’s Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience […]
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Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform
Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro’s Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based […]
Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee Publisher Payments
With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring […]
Mediavine Partners with GumGum as Verity Early Adopter
Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more […]
Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins
The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound […]
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Mediavine Launches Setting to Further Optimize Ads for Mobile PageSpeed
New setting has been created in response to changes in Google PageSpeed Insights This week, Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which […]
CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]
Mediavine Launches Exclusive Video Adhesion Ad Unit
The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology […]
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