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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
51 events for MGID
Open MGIDMGID claims 237% conversion rate boost with upgraded CPA Tune
MGID, the global advertising platform, today launched a major upgrade to CPA Tune, its automated bid optimisation engine. Backed by data from over 30,000 tracked conversions across 13 verticals and 19 markets, CPA Tune now delivers an average 237% higher conversion rate than before and cuts cost per conversion by 39%, the company said. CPA […]
MGID & Marfeel Mark One Year of Partnership Helping Publishers Boost Monetisation
MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+ – a powerful tool used to track and analyse content […]
MGID partners with Patch.com to reach exclusive local US audiences
MGID, the global advertising platform, has today announced a partnership with Patch.com one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. MGID and Patch.com This exclusive partnership will focus on driving and optimising effective monetisation and audience development through content recommendations from MGID’s advertiser […]
United StatesMGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation
MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, […]
MGID debuts CPA Tune to supercharge conversions
MGID, the global advertising platform, today announced the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. The launch follows the launch of MGID’s CTR Guard, which monitors campaigns for ad fatigue to keep creatives fresh and effective. CPA Tune focuses on the next […]
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric MGID, the global advertising platform, announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, which monitors campaigns […]
MGID and Digiseg team up for smarter, privacy-first targeting
MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and Ukraine—to activate Digiseg’s privacy-first audience segments across MGID’s native ad inventory. This strategic partnership brings […]
MGID Partners with IAS to Strengthen Third-Party Measurement and Optimization
New collaboration introduces enhanced ad transparency and performance tools, replacing Oracle Moat as MGID’s trusted measurement solution. MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the […]
MGID, IAS partner to strengthen 3rd-party measurement, optimisation
MGID, the global advertising platform, has announced a new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. MGID and IAS This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution for ensuring transparency, […]
MGID adds Integral Ad Science for third-party ad measurement
Advertisers using MGID's native ad platform can now get enhanced third-party measurement and optimisation through its new partnership with Integral Ad Science.
Integral Ad ScienceMGID
MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […]
MGID Launches MGID+ Product Solution for Premium Publishers
Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in […]
MGID launches MGID+ monetisation, audience acquisition/engagement solution
Global advertising platform MGID has launched MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in a single suite and is enhanced by real-time data spanning advertising, website, and content performance. MGID+ Through […]
MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis
MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction […]
MemorableMGIDAdvertisers
MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform
MGID Ads deploys AI across campaign optimization, data analysis, and creative generation MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign […]
MGID Partners With Pixalate to Address Ad Fraud and Monitor Traffic Quality
MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory. Ad fraud, particularly in […]
MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality
MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of […]
PixalateMGID
MGID Expands Partnership With GeoEdge to Reinforce Fight Against Deceptive Ad Practices
MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking practices were identified across tens of thousands of scenarios. Through this reaffirmed, long-term collaboration with […]
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MGID and Playmaker Enter Partnership To Deliver Contextual Native Advertising to Playmaker’s Web Audience
MGID, a global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization. MGID’s network […]
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MGID First Ad Platform to Integrate with Google Web Stories
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream […]
Google Web StoriesMGID
MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI
MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimize images and headlines — will launch fully before […]
MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI
MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality […]
MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with […]
MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and […]
MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly Audience Segmentation for Publishers
Key benefits of MGID’s SDA solution: Powered by award-winning contextual intelligence technology that automates content classification, reduces inefficient manual labor and increases brand safety Fully privacy-compliant first-party publisher data management solution; analyses based on content consumed, not the individual Integrates easily with publishers’ existing platforms and customizable for future needs MGID, the global advertising platform, has announced the […]
MGID Launches Seller Defined Audiences (SDA) Solution
MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race […]
MGID Empowers Advertisers to Improve Ad Creativity & Quality with Platform Enhancements
MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this […]
MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across […]
MGID & G/O Media Announce Exclusive Multi-Year Partnership
MGID, a global advertising platform, has today (July 27th, 2022) announced an exclusive multi-year agreement with premium digital publishing powerhouse G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal […]
MGID Launches Creative Safety Rankings in US to Improve Ad Quality
MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to […]
MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, 30th March 2022, announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion […]
Metup NativeMGID
ItalyMGID acquisisce il network italiano di native advertising Metup Native
MGID Integrates Oracle Moat
The collaboration enables MGID’s advertisers to receive trusted third-party measurement for their native and display campaigns MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Marketing Technology News:MarTech Interview with Raj Narayanaswamy, Co-CEO of Replicon, Inc. “Our trusted measurement and analytics capabilities […]
Oracle MoatMGIDadvertisers
MGID Introduces Contextual Intelligence for Native Advertising: A Privacy-First Targeting Solution for the Post-Cookie Era
MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with […]
MGID Signs Exclusive Content Recommendation Contract with McClatchy
MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation […]
McClatchyMGID
Abrams Media and MGID Sign Content Recommendation Partnership
MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher’s global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams […]
MGIDAbrams Media
MGID Signs Content Recommendation Contract with RealClear Media Group
MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with […]
RealClear Media GroupMGID
MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web
MGID, a global pioneer in native advertising, announced today their partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million […]
MGID Partners with Opera Ads to Expand Reach for Advertisers
MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to […]
MGID launches Smart Widget for Accelerated Mobile Pages
MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a […]
MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency
MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, […]
Native advertising: MGID arriva in Italia grazie a una partnership con Epeex (MetUp)
MGIDEpeex (MetUp)
MGID, A Global Native Advertising Network, is Entering the Indian Market
NEW DELHI — MGID, a global ad network specializing in native advertising, has announced its strategy towards increasing its market share in India in 2019. “We are very much interested in the Indian market, less saturated than the English-speaking ones, yet very lucrative, with large internal demand for new digital marketing tools. We are the […]
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