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MGID

SSP · DSP

Native and programmatic advertising platform

Profile

TierMid-market (1,000+)
SpecialtyNative · Healthcare · Performance · Brand · Full stack (SSP and DSP) · Open web
OwnsOwn DSP · Own SSP
Third-party verificationIAS
MeasurementBasic: dashboards and reports
AIAI bidding
StrengthsAI bidding
Check before you signPrepaid only · Not MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize

Access

AccessApplication
Minimum spendNot published

Running campaigns

Campaign controlsPacing · Budget · Bid strategy · Learning period
Creative and traffickingDynamic creative · Rich media · Creative review · File specs
TrackingPixels · Server-side tracking
Deals and supplyBlock list
Support and reportingAccount manager · Support · Prepaid only

What you buy

FormatsNative
Deal typesOpen auction

Reach

publishers9,283
Direct share73%
Confirmed by the exchange690 / 6,791

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached3.0%
Median publisher rank#192,375
Exclusive ad spots1 (0%)
Ad spot score63 / 100 · #68 of 1,179

Best for

Brand awarenessFood & drinkMedium
Lead generationHealthMedium
Online salesFood & drinkMedium
Online salesAny industryMedium

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Update

Sep 17, 2026

MGID claims 237% conversion rate boost with upgraded CPA Tune

Launched

Jun 3, 2026

MGID becomes ANSA's exclusive ad monetization partner

All 51 stories about MGID

Exchanges selling the same publishers as MGID

8 exchanges

Publishers MGID can sell

Which publishers this platform can sell, largest first.