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MGID

SSP · DSP

Native and programmatic advertising platform

Profile

TierMid-market (1,000+)
SpecialtyNative · Healthcare · Performance · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP
Third-party verificationIAS
MeasurementBasic: dashboards and reports
AIAI bidding
StrengthsAI bidding
Check before you signPrepaid only · Not MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Campaign controlsPacing · Budget · Bid strategy · Learning period
Creative and traffickingDynamic creative · Rich media · Review before it runs · File specs
TrackingPixels · Server-side tracking
Deals and supplyBlock list
Support and reportingAccount manager · Support · Prepaid only

What you buy

FormatsNative
Deal typesOpen auction

Reach

publishers3,654
Direct share75%
Confirmed by the exchange372 / 2,739

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached3.0%
Median publisher rank#169,487
Exclusive ad spots1 (0%)
Supply score63 / 100 · #78 of 1,175

Best for

Brand awarenessFood & drinkMedium
Lead generationHealthMedium
Online salesAny industryMedium
Online salesFood & drinkMedium

How to buy

How to open an account here, what it takes and the minimum spend.

Checking your access…

In the news

Buying access

RTB House

Distribution deal

Opera Ads

Inventory integration

PubMatic

Update

Sep 17, 2026

MGID claims 237% conversion rate boost with upgraded CPA Tune

Launched

Jun 3, 2026

MGID becomes ANSA's exclusive ad monetization partner

All 51 stories about MGID