News

Moloco Launches Global Agency Partner Program with More than a Dozen Founding Partners

New program recognizes agency expertise, strengthens strategic collaboration, and helps brands unlock growth across the independent app ecosystem Moloco, a global leader in AI performance advertising, announced the launch of the Moloco Agency Partner Program, a new initiative that strengthens collaboration with global agencies and recognizes those helping brands drive growth on the Moloco platform. […]

LaunchedGlobalMoloco2 months ago

Moloco launches an agency partner program, in part to expand beyond mobile programmatic

Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.

LaunchedGlobalMoloco2 months ago

Google, Meta, Moloco and Unity take stakes in AppsFlyer to keep it neutral

Google Ads, Meta Ads, Moloco and Unity Ads have taken stakes in AppsFlyer to keep its mobile measurement neutral for advertisers and publishers.

Google Ads, Meta Ads, Moloco, Unity Ads→AppsFlyer

AcquisitionMeasurement · Measurement integrationGlobalMolocoMeta AdsGoogle AdsUnity Ads4 months ago

Moloco Launches AI-Powered Performance CTV for App Marketers, Bringing Mobile-Grade Measurement and Optimization to the Living Room

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact Moloco, a global leader in AI advertising, announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile performance advertising, the launch […]

LaunchedGlobalMoloco6 months ago

Moloco Research Uncovers Substantial Growth Opportunities for Mobile App Advertising Beyond Google and Meta

Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher financial return Moloco, the AI performance advertising company, released new research on the growing disparity between mobile app advertising […]

UpdateGlobalMolocoMobile AppMeta AdsGoogle Ads1 year ago

Moloco partners with Xiaomi to grow mobile app advertising

Mobile app publishers can now access Moloco's machine-learning ad performance optimization through a new global partnership with Xiaomi's International Internet Business Department.

Moloco→Xiaomi Ads

LaunchedApp · Inventory integrationGlobalMolocoMobile AppXiaomi Ads1 year ago

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

The commerce media market is aboil with competitors right now, from the largest cloud and software companies to newfound startups. And one way for the newcomers to strengthen their hand is to stick together. That’s the rationale behind news on Thursday that the retail media company Moloco has invested in Topsort, another retail media startup. […]

UpdateGlobalMoloco2 years ago

Moloco Forms Strategic Partnership to be the Exclusive Machine Learning Engine that Powers Topsort’s Retail Media Infrastructure

This partnership includes a financial investment from Moloco plus integration of Moloco Commerce Media’s machine learning technology in Topsort’s global retail media infrastructure Moloco, a leader in operational machine learning (ML) and performance advertising, announces a strategic investment in Topsort, an artificial intelligence and auction-based retail media infrastructure company. This investment underscores Moloco’s commitment to advancing […]

Moloco→Topsort

LaunchedCommerce · Auction infrastructureGlobalMoloco2 years ago

Moloco Announces Multi-Year Strategic Partnership with Viacom18 for Ad Serving on JioCinema

Moloco’s advanced ad serving technology scaled across more than 32M peak concurrent users with billions of impressions served during Indian Premier League (Tata IPL) 2023 Moloco, a leader in operational machine learning (ML) and advertising technology, announced a strategic partnership with Viacom18 and JioCinema in India. As part of this multi-year partnership, Moloco is using […]

Moloco→Viacom18→JioCinema

LaunchedCTV · Inventory integrationIndiaMoloco3 years ago

Moloco Retail Media Platform Now Available on Google Cloud Marketplace

Moloco’s enterprise software enables retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced […]

Moloco→Google Cloud Marketplace

UpdateCommerce · Distribution dealGlobalMoloco3 years ago