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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
15 events for Nativo
Open NativoNativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric. Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced the launch of Brand Rank, a unique new integrated platform feature that eliminates the need for expensive brand health […]
Nativo Announces ESTO 2023 Sponsorship
Nativo, the storytelling platform where brands ignite the power of connection through content and insights, is excited to announce their participation as a platinum sponsor at US Travel Association’s premier educational and networking event ESTO (Educational Seminar for Tourism Organizations) next month. As part of Nativo’s sponsorship, they will be hosting six 15-minute sessions during […]
Nativo Unveils Its ContentAI Suite, Improving Branded Content Campaign Performance Via Generative AI
New Tools Enable Advertisers and Publishers to Captivate Audiences, Increase Operational Efficiency, and Drive Higher Campaign ROI Nativo, the storytelling platform where advertisers and publishers distribute brand stories at scale and gain unparalleled insights about their content, today unveiled its new ContentAI suite. This groundbreaking application of generative AI enables publishers and advertisers to launch […]
Nativo Earns TAG Certified Against Fraud Seal and Brand Safety Recertification from the Trustworthy Accountability Group
Nativo, the most advanced content technology platform for advertising, today announced that it has been recertified by Trustworthy Accountability Group (TAG) in TAG Certified Against Fraud Seal and Brand Safety. The certification highlights Nativo’s long-time commitment to brand safety and full transparency. Marketing Technology News: MarTech Interview with Rob Sanchez, CEO at MeritB2B TAG recertified […]
Nativo Self-Service Campaign Quick Setup Feature Drives Notable Company Momentum
Campaign Quick Setup allows for seamless onboarding of native advertising at scale for small and medium sized agencies and brands Nativo, the most advanced technology platform for advertising, announces that the Campaign Quick Setup feature within its self-service platform has seen increased adoption since its implementation in March 2020. The feature enables quick and easy […]
Nativo Unveils New Mobile Ad Format: Native Stories
Native Ad Platform Brings the Popular Stories Format to the Open Web Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular “stories” format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, […]
Nativo Brings Breakthrough Attribution for Content to Travel Marketers
Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider […]
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Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach
Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the […]
Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers
Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique […]
Nativo Names Industry Veteran Sheri Ham its SVP Programmatic
Leading native advertising platform taps Sheri Ham to continue to accelerate Nativo’s programmatic native business LOS ANGELES, CA — Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced the appointment of Sheri Ham as its new SVP of Programmatic based in New York. Sheri has been deeply involved in programmatic […]
Nativo Recognized as the Largest Native Advertising Marketplace
Leading native advertising platform delivers the most monthly uniques across desktop and mobile users, according to comScore rankings data LOS ANGELES, CA – According to recent eMarketer estimates, native advertising will dominate display this year, comprising nearly 60% of spend in the US. Additionally, 77% of all mobile display ad dollars will be spent on native […]
Nativo Opens Door To Programmatic Sponsored Content
Sponsored content is going programmatic, courtesy of a partnership between native ad company Nativo, and demand-side platform The Trade Desk. GroupM’s native ad division, Plista, will be a key buyer in the new partnership. The deals transact via a private marketplace, but with fixed pricing. Nativo will add in a programmatic guaranteed option later this […]
The Trade DeskNativo
Nativo and comScore Take Advanced Contextual Relevance for Native Advertising to the Next Level
Leading Native Advertising Platform Partners With Leading Measurement Company to Help Brands Better Optimize Branded Content Programs Based on More Advanced Contextual Relevance LOS ANGELES, CA – Nativo, the leading native advertising technology company, announced its partnership with comScore for its advanced contextual analytics solutions for brands. Together, Nativo and comScore are elevating current capabilities […]
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Nativo Announces Issuance of First U.S. Patent for Sponsored Content Distribution
USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the leading native advertising technology company, announced that the United States Patent and Trademark Office has granted Nativo a patent related to the distribution and embedding of sponsored content — U.S. […]
Industry First: Nativo Guarantees Human Impressions for Native Advertising
Native Advertising Leader Announces the Industry’s First Initiative to Eliminate Fraudulent Traffic From Marketers’ Branded Content Campaigns LOS ANGELES, CA – Bot fraud no longer has to be a concern to native advertising programs, thanks to Nativo. Today, Nativo announced it is the first native technology provider to offer a human traffic guarantee for brand marketers’ native […]
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