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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
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ItalyNetflix Ads Upfront 2026: The Future of Advertising Innovation and Growth in Mexico
During the fourth edition of the Netflix Ads Upfront in New York, Netflix unveiled new developments in its advertising and content offerings to the market. On stage, Amy Reinhard, President of Advertising at Netflix, highlighted that the platform’s ad-supported plan now reaches more than 250 million monthly active viewers worldwide, including over 28 million in […]
MexicoNetflix Ads Upfront 2026: El futuro de la innovación publicitaria y el crecimiento en México
Durante la cuarta edición del Netflix Ads Upfront en Nueva York, Netflix presentó al mercado las novedades de su oferta de publicidad y de contenido. En el escenario, Amy Reinhard, Presidenta de Publicidad de Netflix, destacó que el plan con anuncios de la plataforma ya alcanza a más de 250 millones de espectadores activos mensuales en el […]
Netflix Ads y Amplified ponen la atención en el centro de la efectividad publicitaria en México
En una sesión exclusiva realizada en Ciudad de México bajo el concepto “Todo sobre atención”, Netflix Ads presentó junto a Amplified una nueva lectura sobre la efectividad publicitaria, con foco en la atención real, la calidad de exposición y el valor de los entornos premium para las marcas. En un momento en que la industria […]
Warming Up To Netflix Ads; OpenTable Is OpenTo Ads
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with […]
Netflix expands programmatic ad buying to major DSPs
Advertisers can now buy Netflix ad inventory programmatically through Amazon, Google Display and Video 360, and The Trade Desk, alongside Netflix's own in-house ad platform live across all 12 ad-supported countries.
Amazon Ads, Google Ads, The Trade DeskNetflix Ads
Amazon AdsMarcos Órdenes de Netflix Ads: “La meta es modificar la forma de medir el impacto publicitario”
Netflix Ads, bajo la dirección de Marcos Órdenes, ha marcado un antes y un después en la industria publicitaria de Latinoamérica y, específicamente, de México, al integrar la publicidad en la plataforma de streaming que concentra la mayor atención de la audiencia. Órdenes destacó el cambio de paradigma, enfatizando que la oportunidad de capitalizar la […]
Netflix Ads Mexico Shares Measurement and Audience Strategy at MMA Impact Mexico 2025
At the MMA Impact Mexico 2025 event, Gloria Roncancio Suárez, Director of Measurement & Insights at Netflix Ads Mexico, outlined the company’s strategies for measuring audience and advertising campaign effectiveness. Roncancio highlighted Netflix’s focus on transparency, flexibility, and the development of both proprietary and collaborative industry solutions. Roncancio explained that Netflix’s measurement strategy relies on […]
Former Netflix Ads Chief Jeremi Gorman to Lead Fanatics Advertising
Fanatics launches a new ad division to connect brands across its audience touchpoints.
Netflix Ads trabaja con marcas para crear contenido publicitario a partir de producciones mexicanas
Durante el Front Row 2025 realizado en México a principios de agosto, el primero de Netflix Ads en Latinoamérica, se presentaron a las marcas producciones mexicanas como Pecados inconfesables, Las muertas, Amor de oficina, Mal de amores y el documental de Juan Gabriel, con la propuesta a las marcas de crear spots o que se […]
Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis
Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis. […]
Netflix launched Basic with Ads, its lower-priced ad-supported plan, at $6.99 a month in the US on November 3, 2022, across 12 countries.
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