Submit

We only use the cookies the site needs to work, like keeping you signed in. No ads, no tracking cookies. Learn more

News

Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

4 events for Newsweek

Open Newsweek

Newsweek acquires ad tech firm Adprime

Newsweek bought Adprime, one of the first publisher purchases of an ad tech business in recent years.

AdprimeNewsweek

AcquisitionWeb · AcquisitionGlobalFavicon of NewsweekNewsweek

Newsweek acquires ad tech firm AdPrime

Publisher Newsweek has acquired ad tech company AdPrime to expand into health-focused advertising.

NewsweekAdPrime

UpdateProgrammatic · AcquisitionGlobalFavicon of NewsweekNewsweek

Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution

We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they’re using LiveRamp’s Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of 52% across all web browsers using it, as well as how publishers should evaluate partners to help them thrive in the cookieless future.

LiveRampNewsweek

UpdateData · Data partnershipGlobalFavicon of NewsweekNewsweek

How Newsweek and IBT’s Digital Redesigns Will Better Serve Advertisers

As it approaches its 10th birthday, IBT Media is ready to unveil new looks for its two flagship sites: the International Business Times and Newsweek.

UpdateGlobalFavicon of NewsweekNewsweek

Ad buying news, by email

Get the biggest stories from our news timeline in your inbox.

Every line carries the date it happened, not the date we added it, and links to its source.

Subscribe to the feed