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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
15 events for Nexstar
Open NexstarNexstar Rails Against $6.2B Tegna Merger Injunction, Calls Out DirecTV & State AGs’ “Cynical Attempt To Advance Their Own Commercial & Political Interests”
Ever since a federal judge hit the pause button in April on Nexstar’s big bucks merger with Tegna, the Texas-based local TV giant vowed to fight back on antitrust allegations and claims it played political footies with the Trump administration. Corporate walls had to suddenly be put in place over the past few months with […]
Nexstar Media adopts Salesforce's Agentforce for Media for ad sales
Broadcaster Nexstar Media is now running its digital ad-sales strategy on Agentforce for Media, Salesforce's agentic AI tool for media companies.
SalesforceNexstar Media
United StatesComscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement
Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses Comscore, Inc. today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing […]
ComscoreNexstar
Nexstar Acquires The Hill, a Leading Independent Political Digital Media Platform, for $130 Million
The Hill’s Unbiased Political News Platform Complements Nexstar’s Leading Local News Operations and National Cable News Network, NewsNation The Hill Attracts More Unique Visitors Than Any Other Comparable Political News Website IRVING, Texas — Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it acquired The Hill for $130 million […]
NexstarThe Hill
Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms IRVING, Texas — Nexstar Media Group, Inc. (Nasdaq: NXST) announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its […]
Nexstar Media Group Completes Tribune Media Acquisition Creating the Nation’s Largest Local Television Broadcaster
Nexstar Media Group, Inc. announced that it completed its previously announced acquisition of Tribune Media Company in an accretive transaction valued at approximately $7.2 billion including the assumption of Tribune Media’s outstanding debt. Pursuant to the merger agreement, Nexstar acquired all outstanding shares of Tribune Media for $46.687397 per share in cash, inclusive of $0.187397 […]
Nexstar Media Group to Acquire Leading Digital Video Advertising Infrastructure Platform, LKQD Technologies, for $90 Million in Accretive Transaction
IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) (“Nexstar” or the “Company”) announced that it entered into a definitive agreement to acquire LKQD Technologies (“LKQD”), a leading independent video advertising infrastructure company, for approximately $90 million cash, subject to working capital and other adjustments including a minimum cash balance of $10 million, and a contingent earn […]
Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for […]
Nexstar Broadcasting’s Yashi to Launch Digital Mirror, Industry’s First Integrated Linear TV and Digital Programmatic Video Advertising Technology
Leveraging Yashi’s Proprietary Location-Focused Technology, Digital Mirror Offers Advertisers First Time Simultaneous Delivery of Television and Digital Pre-Roll Video Ads Launch is Initially Exclusive to Nexstar’s 103 Television Stations Reaching 18.0% of all U.S. TV Households with Plans for Broader Commercial Deployment IRVING, Texas and TOMS RIVER, N.J. – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) […]
NexstarYashiadvertisers
Nexstar Broadcasting Acquires Yashi, Leading Local Digital Video Advertising and Programmatic Technology Company, for $33 Million in Accretive Transaction
IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) (“Nexstar” or the ”Company”) announced that it has acquired 100% of the stock of Yashi, Inc. (“Yashi”), a leading online video demand side platform with location-focused technology for $33.0 million in a transaction that is expected to be accretive to 2015 results. Nexstar financed the acquisition […]
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